top of page
Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast

PPC Live

Buy your next
PPC Live event ticket

Join like minded

industry experts at our next event.

Subscribe to our newsletter

Featured Articles:

PPC Live

FEATURED ARTICLE

Anu Adegbola 18/06/2026

At SMX Advanced 2026, PPC Live’s expert panel explored how advertisers can successfully navigate Performance Max, AI Max, compliance challenges, and rising CPCs by embracing automation while maintaining strong human oversight and strategic guardrails.

Featured Authors

Expert authors who have contributed to our expansive knowledge base.

Anu Adegbola

Founder of PPC Live and
Paid Media Editor at Search Engine Land

Anu Adegbola

Ayisha Yousef

Performance Marketing
Consultant at
What Matters Media Ltd

Ayisha Yousef

Sarah Stemen

Business Owner
Sarah Stemen, LLC

Sarah Stemen

Ameet Khabra

Founder at Hop Skip
Media

Ameet Khabra

Dii Pooler

Founder at Pooler Digital

Dii Pooler

Veronika Höller

Head of Demand
Generation @Tresorit

Veronika Höller

Navah Hopkins

Product Liaison at
Microsoft

Navah Hopkins

Anthony Higman

Chief Executive Officer at
ADSQUIRE

Anthony Higman

Benjamin Wenner

PPC & E-commerce
Expert

Benjamin Wenner

Chris Lloyd

Founder at Copixel

Chris Lloyd

Heather Brousell

Founder at Copixel

Heather Brousell

Hannah Zora Strong

Owner & PPC Manager
Zora Marketing

Hannah Zora Strong

Adrienne Shaver

Marketing and Growth
Consultant

Adrienne Shaver

Basak Odemis

Founder
Make Digital Agency

Basak Odemis

Andrea Cruz Lopez

Head of B2B at Tinuiti

Andrea Cruz Lopez

Chris Ridley

Head of Paid Media at
Evoluted

Chris Ridley

Chanelle Dzwowa

Senior PPC Account
Executive at Kinesso

Chanelle Dzwowa

Joe Williams

Performance Lead at
Ziggy

Joe Williams

Reva Minkoff

Founder and President of
Digital4Startups Inc.

Reva Minkoff

Susan Yen

PPC Team Lead at
SearchLab

Susan Yen
Vector 2.png

Stay connected with us

Join us across our social platforms, where every post, video, and story is crafted to inform, educate and give you expert views of the PPC industry.

Follow us 

Sign up to our newsletter

Stay up to date with PPC & learn from the best in the industry! Subscribe for free to the weekly PPC Live Newsletter.

PPC Live audience seated during a conference session with Connected presentation branding in the background

PPC Live #21 London - July 29th, 1:30pm • Beer garden after party - Limited seats

bottom of page