PPC Live Inaugural event: Contextualising Your Paid Performance, What are the Pillars of PPC, How Not To Approach Automation

Table of Contents

• Resources are best accompanied whilst watching how the event went down:

• Contextualising Your Paid Performance – Yasmin Williams

• What are the Pillars of PPC – Richard Ingilby

• How Not To Approach Automation – Anu Adegbola

Watch the fantastic talks given on Contextualising Your Paid Performance,What are the Pillars of PPC and How Not To Approach Automation

Resources are best accompanied whilst watching how the event went down:

Watch Past Talks

Contextualising Your Paid Performance – Yasmin Williams

Top Tips:

• Google Trends

• Google Alerts

• Think With Google

• Wider Statistical Insights (ONS)

What are the Pillars of PPC – Richard Ingilby

Top Tips:

• Pillars clarify what we need to do

• Pillars show us what makes our PPC account successful

• Pillars help us to communicate

• Pillars clarify our work to senior leaders

• Pillars needs to change with the time

How Not To Approach Automation – Anu Adegbola

Top Tips:

• PPC is still evolving (hasn’t fully evolved)

• The Paid Search Manager’s role has also evolved – and is no where close to coming to an end

• Don’t assume anything when it comes to automation

• Be your client’s partner!

• Jyll Saskin Gales Twitter thread about whether you are speaking to the correct Google Rep

• Jyll Saskin Gales’ blog about whether you are speaking to the correct Google Rep