Why PPC Live #21 Is the PPC Event You Can't Afford to Miss This Summer
- Anu Adegbola
- 5 hours ago
- 4 min read
If you work in paid search, you already know that what worked six months ago might not work today.
AI is changing the way we build campaigns. Google Ads is evolving at breakneck speed. Automation is becoming the norm. Clients and stakeholders expect better results with fewer resources. And finding the time to keep up with it all? That's becoming harder than ever.
That's exactly why PPC Live #21 exists.
On Wednesday 29th July, some of the brightest minds in paid media will come together in London to share practical strategies, honest opinions and real-world experiences that you can immediately apply to your own accounts. More importantly, you'll be surrounded by hundreds of people facing exactly the same challenges as you.
Whether you're agency-side, in-house or freelance, PPC Live isn't just another conference.
It's your community.
Learn from people who are actually doing the work
Forget sales pitches and generic marketing presentations.
PPC Live is known for bringing experienced practitioners to the stage—people who spend every day managing campaigns, solving problems and testing what actually works.
This July's line-up includes:
Scott Carruthers – Future proofing your role in PPC through a shift in mindset
Harriet Fitzgerald – The Programmatic Path to Search Efficiency
Charlotte Osborne – Before Google Migrates Your DSAs: A Practitioner's Checklist
Veronika Höller – Human + Claude: A New AI Workflow for Account Optimisation
These sessions are designed to leave you with practical ideas—not pages of theory.
As previous attendee Akash Soni put it:
"I left the event feeling inspired, motivated, and full of ideas—exactly what a great industry event should do."
The networking everyone keeps talking about
Let's be honest.
Most conferences are awkward.
You stand in a corner with a drink, wonder who to talk to and leave having spoken to the same people you arrived with.
This PPC Live London event is different.
The atmosphere is deliberately designed to be welcoming, informal and conversation-led. Free food, drinks and a beer garden after-party mean the discussions continue long after the talks have finished.
It's one of the reasons attendees return event after event.
Chris Nightingale summed it up perfectly:
"PPC Live was a hive of knowledge. A room full to the brim physically but also with really in-depth technical PPC expertise from people that live and breathe the channel. I felt right at home."
For Matt Pickles, it was the people that stood out most:
"Being my first PPC Live experience, I was unsure at first, but can't recommend it enough—some really great chats, and better people."
And after travelling to attend, Chloe Varnfield simply said:
"WOW, it was so, so worth the travelling!"
Real feedback from real PPC professionals
The best recommendation doesn't come from us.
It comes from the hundreds of marketers who've already experienced PPC Live.
With a 4.9/5 Trustpilot rating from more than 120 reviews, PPC Live has become one of the UK's highest-rated paid media communities.
Here are just a few of the things attendees have said:
"The varying viewpoints definitely make it all so valuable. There's a difference between instructions and healthy debate, and this event delivers exactly that." — Evan Cummins
"The event felt tailor-made to the people in the room in real time, and the insights were extremely valuable." — Reva
"Everyone is kind, intelligent, and knowledge sharing is a big part of our industry." — Boluwa Olojo
"Great event, great people, great talks!" — Alex Hardy
The testimonials on the PPC Live website tell the same story.
Attendees describe it as:
"An essential gathering" that perfectly balances strategy with practical takeaways.
"An incredible experience from start to finish."
"One of my favourite marketing events."
"A great event for any PPC specialist."
More than a conference—it's a community
PPC Live has grown because people don't just attend once.
They keep coming back.
Today, the community includes:
1,200+ tickets sold
6,000+ PPC professionals
122+ five-star Trustpilot reviews
A thriving Slack community where conversations continue long after each event.
It's a place where you'll find people who genuinely enjoy sharing knowledge, discussing experiments and helping each other solve problems.
Incredible value thanks to ShoppingIQ
This event is proudly supported by ShoppingIQ, one of the leading Google Shopping technology partners helping brands and agencies get more from their product feeds and Shopping campaigns.
Their sponsorship helps keep PPC Live affordable while continuing to deliver an outstanding attendee experience.
Even better, ShoppingIQ has put together an exclusive offer for PPC Live attendees, giving you even more value from your ticket. Be sure to visit the ShoppingIQ team during the event to find out more.
Bring your team—and get one ticket free
Learning is always more valuable when your whole team can put new ideas into practice together.
That's why we're offering our best-ever group deal.
Buy 3 tickets and get a 4th ticket completely FREE.
Whether you're bringing your agency team, your in-house marketing department or simply a group of PPC friends, it's the perfect opportunity to learn together while saving money.
Here's what your ticket includes
Your PPC Live ticket gives you:
✔ Four expert-led speaker sessions
✔ Practical strategies you can use immediately
✔ Honest discussions and audience Q&As
✔ Networking with hundreds of PPC professionals
✔ Free food and drinks
✔ Beer garden after-party
✔ Access to one of the UK's most welcoming PPC communities.
Ready to join us?
If you're looking for practical ideas instead of theory...
If you want to meet people who genuinely understand the challenges you're facing...
If you'd like to leave with pages of notes, new connections and fresh motivation...
Then PPC Live #21 is where you need to be.
Join us on Wednesday 29th July in London and discover why so many marketers call PPC Live the highlight of their professional calendar.
🎟️ Secure your ticket today.
And remember:
Buy 3 tickets and get your 4th ticket FREE.
Bring your colleagues. Bring your friends. Bring your curiosity.
We'll see you at PPC Live.
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