PPC Live #15 – Online
- Anu Adegbola
- Feb 12, 2025
- 2 min read
Updated: 7 days ago
Table of Contents
Google Ads expert Jyll Saskin Gales will host PPC Live #15's virtual event on February 20th, featuring in-depth talks from industry leaders Gokce Yesilbas, Baris Asa, and Russell McAthy
For the first time this year we are going to have the amazing Jyll Saskin Gales – aka the Google Ads coach, streaming the talks of PPC Live #15. London.
The fantastic talks of PPC Live #15 will be initially streamed from the 20th of February!
In-depth step by step guide. Actionable tactics. Human driven strategy. Invaluable Q&A
You get another chance to soak in the great talks given by Gokce Yesilbas, Baris Asa and Russell McAthy.
Talk 1: Ad Copy Testing with AI Models
Gokce shares a case study on how different AI models perform in creating high-converting ad copy. Key takeaways will include comparing these language models based on CTRs and performance metrics and detailing testing methodologies using Google Ads. Join Gokce to gain actionable strategies for leveraging AI in PPC copy testing, ultimately driving higher engagement and ROI across your campaigns.
Talk 2: Customer Journey Analytics and Funnels – What You Don’t Know
In this talk, Russell will deep dive into customer journeys, break down some fallacies on what customers actually do, and discuss what REALLY impacts performance using a different journey/funnel design.
Talk 3: GA4 in Action: Essential Skills & Hidden Features
Take control of your GA4 setup and learn how to configure it for meaningful insights across all your channels. Baris will cover everything from essential tracking setup to advanced features, including custom segments, conversion paths, predictive audiences, and custom campaign reports that actually make sense for your needs. Whether you’re familiar with GA4 or still finding your way around, you’ll walk away with powerful new approaches to level up your analytics game
When the talks are done streaming – Gokce and Baris will then be joining us for a live Q&A.
If you can’t make it on the 20th – the video will remain live on the same link shared here.
Join from anywhere to gain excellent knowledge from seasoned professionals.
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