PPC Live #11 (Manchester): Using Business Data to Build Strategies, Data Integration for PPC Campaigns, How to win at PPC
- Anu Adegbola
- Jul 10, 2024
- 1 min read
Table of Contents
Watch the fantastic talks given on Technical PPC, Innovating with PPC and How to win at Paid Media in 2025 at the PPC Live #11 event in Manchester.
Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.
Top Tips:
Be familiar with the business goals
Curiosity and a few tools are needed for best Technical PPC
Identify the best strategy fit for the product profitability youhave
Incorporate wider business context
Look outside of SEM
Top Tips:
You need a well structured PPC account with excellent fundamentals
As well as a strong knowledge of the client’s business & their objectives
Granular structures are out, consolidated structures are in.
Ensure that each campaign has an appropriate bid strategy for its objective. If in doubt, A/B test it.
Top tips:
Not all conversions ar equal
Structure for every opportunity
Create multiple PMax campaigns for a varied amount of objectives
Think like a consumer
Lean into Paid Social
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