PPC Live #11 (Manchester): Using Business Data to Build Strategies, Data Integration for PPC Campaigns, How to win at PPC
Table of Contents
Watch the fantastic talks given on Technical PPC, Innovating with PPC and How to win at Paid Media in 2025 at the PPC Live #11 event in Manchester.
Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.
Top Tips:
Be familiar with the business goals
Curiosity and a few tools are needed for best Technical PPC
Identify the best strategy fit for the product profitability youhave
Incorporate wider business context
Look outside of SEM
Top Tips:
You need a well structured PPC account with excellent fundamentals
As well as a strong knowledge of the client’s business & their objectives
Granular structures are out, consolidated structures are in.
Ensure that each campaign has an appropriate bid strategy for its objective. If in doubt, A/B test it.
Top tips:
Not all conversions ar equal
Structure for every opportunity
Create multiple PMax campaigns for a varied amount of objectives
Think like a consumer
Lean into Paid Social
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