Performance Max Resources
- Anu Adegbola
- Nov 11, 2022
- 2 min read
Updated: Jun 16
Table of Contents
Best articles to master Performance Max
Welcome to the first of our link resources for topics we have covered at our events.
Performance Max chat, especially after Google Marketing Live 2024 – is blowing up. So we have collated our favourite resources shared over the past month and longer.
Performance Max Updates
New ways to multiply your results with Performance Max (2023) – Google updates
New Performance Max experiments have just rolled out. (2023) – Nicole Farley (Search Engine Land)
Microsoft Performance Max import updates (2022) – Nicole Farley (Search Engine Land)
Google Ads Performance Max New Features & Best Practices! (2022) – Matt Southern (Search Engine Journal)
Microsoft Launches Import Tool For Google Ads Performance Max (2022) – Matt Southern (Search Engine Journal)
7 updates coming to Google Performance Max campaigns (2022) – Greg Finn (Search Engine Land)
Performance Max Tactical Advice
The Performance Max playbook: Best practices and emerging tactics for 2024 – Navah Hopkins (Optmyzr)
How to analyze Performance Max search terms insights for PPC success – Frederick Vallaeys (Optmyzr)
How to avoid 7 mistakes that tank retail Performance Max campaigns – Menachem Ani (JXTGroup)
How to set up Performance Max campaigns the right way – Menachem Ani (JXTGroup)
How to maximize insights from Performance Max – Menachem Ani (JXTGroup)
Performance Max optimization: How to improve your performance – Menachem Ani (JXTGroup)
11 Tips To Improve PERFORMANCE MAX Campaigns [Google Ads] [Video] – ZoCo Marketing
7 Basic Performance Max Optimisations – Boris Beceric
More PMax Optimisations – Boris Beceric
Performance Max for Christmas
Making the most of Performance Max this Holiday Shopping Season – Menachaem Ani (JXTGroup)
Performance Max: 5 Effective Ways to Safeguard Your Campaigns This Holiday Season – Vimal Bharadwaj (Optmyzr)
Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022 – Vimal Bharadwaj (Optmyzr)
Performance Max For…
Is Google’s Performance Max Campaign a Good Choice for Small Businesses? – Steve Werronen (devEdge)
How to Run Google Performance Max Campaigns for eCommerce – Michael Block (inflow)
Performance Max Tests
My Success with Performance Max with 12x ROAS – Shahnoor Zaidi
Performance Max Q&A with Chris Ridley – PPC Live UK
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