The Best of Published Decks from the Latest Hero Conf [April 2025]

Table of Contents

• Overall PPC strategy

• AI

• Data

• Privacy

• Amazon Ads

• Demand Gen

• Shopping Ads

• Local Ads

• LinkedIn Ads

Get the slides of some of the best talks delivered at Hero Conf UK April 2025.

The April 2025 Hero Conf event was amazing. Rooms were packed, the speakers delivered and everyone left with a key piece of knowledge to implement in their jobs. If you weren’t able to attend — or if you did but couldn’t catch all the presentations — here are some of the published decks for you to check out:

Free Resources!

Overall PPC strategy

> Stop paying twice: how to eliminate search cannibalisation and maximise ROI – Chris Ridley

> Supercharge your campaigns (and life!) diving into client industries – Lijun Hou

> Taking your PPC campaign management akills from average to awesome – Sophie Logan

> Mistakes affecting Paid Performance and your job – Kat Sale

> Is Paid Search as we once knew it dying? – Sophie Fell

> The Science behind Google Ads Quality Score – Sylwia Lysakowska-Lombari

> Creativity Meets Data: Rethinking the Art of Performance Marketing – Andrea Atzori

> From insights to impact: using Meta’s API to elevate campaign performance – Bianca Bergshoeff

AI

> Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI – Serge Nguele

> Stop guessing, start winning: predicting winning products with PMax & Search – Inderpaul Rai

> Strategies for Multilanguage Ad Copy Optimisation with LLMs – Gokce Yesilbas

> Beyond automation: the role of human creativity in AI advertising – Ben Wood

> Google won’t save you: The rise of AI bot traffic & what to do about it – Dani Mansfield

> Scaling PMax while keeping tROAS 50 – David Peranic

Data

> BigQuery & PPC: deepers insights into your campaign data (highlights) – Lars Maat

Privacy

> Optimising conversion tracking for PPC privacy-first world – Abbie Poots

> The truth hurts: breaking free from misleading ad results with First Party Data measurement – Amy Stamper

Amazon Ads

> Unlocking the power of Amazon video ads: data-driven, scalable, and effective solutions – Ladipo Fagbola

Demand Gen

> Advanced Targeting Strategies with Demand Generation Ads – Dez Calton

Shopping Ads

> Increasing Shopping Ads visibility through feed optimisation – Holly Kelly

Local Ads

> Shop local: utilising Google Ads to grow your local business – Hannah Zora Strong

LinkedIn Ads

> Building high Quality lead gen using LinkedIn ads – Sveva Coltellacci

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