Andrea Cruz is Head of B2B at Tinuiti. She has over a decade of experience driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and more. Beyond paid search and social platforms, Cruz is proficient in Google Analytics, Google Tag Manager, and various CRMs and has previous experience in operations and B2B purchasing. Originally from Venezuela, Cruz earned a master's degree in international business. She has spoken at numerous industry events, including SMX Advanced
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