Rock Stars in our Field – Boris Beceric

Table of Contents

• What is your relationship to Boris?

• What department does Boris work in?

• What makes Boris a rockstar?

• Can you describe an incident that really made Boris stand out to you with their approach?

• What project/personal development skill is Boris working on that we can support?

• Three words you would use to describe Boris?

• What have you learned from Boris?

• Name a PPC strength you admire in Boris

  
  

We’re here to shine a spotlight on the incredible PPC rockstars in our industry. And trust us, we’re not just blowing our own horn – it’s all thanks to you awesome folks who have been sending in your jaw-dropping nominations for the PPC geniuses you adore.

This time is no different, as we received an excellent commendation for Boris Beceric from a community member – Lijun Hou

What is your relationship to Boris?

I regularly participate in Google Ads Hangout  hosted by Boris and have engaged in a consulting session with him to gain insights and advice on PPC strategies.

What department does Boris work in?

Freelancer

What makes Boris a rockstar?

His PPC memes, massive experience, deep understanding of PPC.

Can you describe an incident that really made Boris stand out to you with their approach?

Once, I faced a challenge trying to improve the conversion rate for a client who was entering a new market without an established brand. His suggestion to start with Pmax directly surprised me, as I had previously thought it was standard to have 50 conversions already. His deep understanding of the Google Ads platform really impressed me.

What project/personal development skill is Boris working on that we can support?

They have a regular session on Fridays at 2 PM London time, where Boris and Michael share their insights and answer questions. This has been an incredibly helpful resource. Join Zoom Meeting, Meeting ID: 833 2624 5930 Passcode: 045115

Three words you would use to describe Boris?

Knowledgeable, Disciplined, and Witty

What have you learned from Boris?

Always think about the goal of each campaign and use that as the fundamental guidance for  PPC strategy.

Name a PPC strength you admire in Boris

“His years of experience in strategic thinking in PPC.”

If you also know one of these inspiring PPC rockstars; please let us know, we all want to know about them. Let’s get the industry to say nice things about each other!