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Zak Maklin
Partner Support Director
Bio
Senior Data Consultant at Vervaunt
Technical PPC – Using Business Data to Build Strategies
As performance marketing evolves, we need to develop strategies that enhance the platform’s ability to drive revenue. Taking into account data points that Google doesn’t have access to can help accelerate performance. In this talk, Zak will discuss some of his tried-and-tested PMax strategies using data points beyond Google’s reach.
Watch Talk
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