Russell McAthy

I support enterprise level, large, SMB and start-ups generate success covering the full digital marketing spectrum. I have extensive experience in driving Incremental Revenue through multi-device, multi-channel, and multinational marketing. My ability ranges from using analytical understanding to data-driven insight and business decisions to strategic planning and analysis to drive efficient digital sales functions and optimising business structure and skillsets for digital success.

Lifetime Value, And How To Best Understand Customer Acquisition

In this talk, Russell will show examples and explain how to approach cost to acquire customers, how to then apply this to lifetime value and how everyone can go apply this to their own organization.