Raluca Radu

I am a Digital Marketer passionate about growth hacking and launching or building businesses and brands in competitive markets. I have also been a Senior Digital Marketing & E-Commerce Manager with over 15 years of experience in digital strategy, online marketing, SEO, PPC, affiliate marketing, conversion rate optimization, Google Analytics, etc. One of my key strengths is that of recruiting and leading successful and results-oriented teams for online businesses.

7 Steps to a Winning Multi-Channel PPC Strategy

In this talk you will learn how to identify the Buyer Persona profiles you are targeting in our digital marketing campaigns, how to do your market research on the competitive landscape using digital research tools in order to identify your main SWOT points and your USPs and key communication messages for best results; how to identify the right digital marketing channel mix; tactics for each PPC Marketing channel and finally tips for budgeting and KPIs for each channel.