Nadia Mursal

Head of Performance Marketing

Bio

I have developed my skills in a variety of digital marketing channels, including PPC, Programmatic, SEO and Social. I have also developed my knowledge around the traditional marketing channels such as TV, Radio, and Press. I have managed clients across numerous verticals B2B and B2C with a range of budget levels.

Thinking beyond ROAS

Companies are very good at looking at the performance metrics for a campaign contained within the digital marketing spectrum, but if we were to include the other factors that contribute to the sale of the product and understand the truer margin of the sale for the business. How would we then accommodate those margins when hitting a ROAS target at a campaign level?

This talk will cover whether a stand-alone ROAS is the best option or whether we should also consider CLTV, product margin, and production costs to get a truer business picture of what is delivered through their website