Gokce Yesilbas
Senior Paid Media Consultant
Bio
Data-driven performance marketer with 5+ years of experience in increasing revenue and ROAS through cross-channel campaigns for DTC brands. MSc in Business Intelligence & Digital Marketing.• Experience in following tools: Google Ads, Search Ads 360, Display & Video Ads 360, Meta Ads, Google Analytics 4, Looker Studio, Firebase, Criteo, RTB House, Adjust, Tiktok Ads, Twitter Ads, Linkedin Ads, Google Tag Manager, Google Search Console, and more
Ad Copy Testing with AI Models.
Gokce Yesilbas explored how AI models can revolutionise ad copy testing, emphasising that relying solely on ChatGPT is like painting with one colour—you need a full palette of AI models.
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