Byron Tassoni-Resch

Today, I am the proud co-founder of WeDiscover. A Performance Marketing & Technology agency that is on the mission to be the most consistent source of growth for our clients.My passion revolves around analytics and human behaviour. My goal is to help businesses become better at paid media. Build innovative and profitable solutions and create an agency where people do the best work of their career.

Creating and using Demand & Supply models in Paid Search 

Beginning with an in-depth look at the theoretical underpinnings, Byron will chat about how demand and supply models can be used to influence your paid search strategies & get closer to understanding your business or clients.

Thereafter, the highlight of the talk will be a detailed case study, showcasing how a well-implemented demand and supply strategy can lead to significant improvements in campaign effectiveness and performance growth. Whether you’re looking to refine your existing approach or seeking innovative ways to leverage paid search, this talk will provide valuable insights and practical solutions for marketers at all levels.