Anu Adegbola
3 hours ago10 min read
top of page
In paid search since 2006, with 2,000+ Google Ads audits and $770M+ managed ad spend. Ranked #6 in The PPC Survey's Top 50 Most Influential PPC Experts 2026. His account work was named Europe's best PPC case at ADworld Experience 2024. A PhD in mathematical modelling, he judges ad accounts by what the business earned, not by what the platform reports. Speaker at SMX Advanced Europe, PPC.London and Hero Conf.
FEATURED ARTICLE
Chanelle Dzwowa 02/09/2026
Thriving in modern PPC requires practitioners to embrace adaptability—shifting from task execution to strategic problem-solving, expanding beyond lower-funnel channels, preparing accounts for automation, and using AI to accelerate analysis while retaining human oversight
Featured Authors
Expert authors who have contributed to our expansive knowledge base.
Anu Adegbola
Founder of PPC Live and
Paid Media Editor at Search Engine Land
Veronika Höller
Head of Demand
Generation @Tresorit
Dii Pooler
Founder at Pooler Digital
Chanelle Dzwowa
Senior PPC Account
Executive at Kinesso
Ayisha Yousef
Performance Marketing
Consultant at
What Matters Media Ltd
Ameet Khabra
Founder at Hop Skip
Media
Anthony Higman
Chief Executive Officer at
ADSQUIRE
Heidi Sturrock
Search Marketing Advisor
Sarah Stemen
Business Owner
Sarah Stemen, LLC
Chris Lloyd
Founder at Copixel
Laura I. Abreu
Lead Generation, Ads and SEO Manager | Speaker
Hannah Zora Strong
Owner & PPC Manager
Zora Marketing
Adrienne Shaver
Marketing and Growth
Consultant
Benjamin Wenner
PPC & E-commerce
Expert
Andrea Cruz Lopez
Head of B2B at Tinuiti
Chris Ridley
Head of Paid Media at
Evoluted
Joe Williams
Performance Lead at
Ziggy
Reva Minkoff
Founder and President of
Digital4Startups Inc.
Susan Yen
PPC Team Lead at
SearchLab
Mery Hayles
Senior Product Marketing Manager at Adthena
Erum Shaheen
Founder & Google Ads Strategist
Bia Camargo
Ecom Nation Head of Google & AI Chief Architect
Basak Odemis
Founder
Make Digital Agency
Chris Avery
Co-founder of JudeLuxe
Teo Yordanov
Managing Partner at BYLT Media
Alba Gonzalez
Digital Marketing Strategist at DAG Group
Heather Brousell
Founder at Copixel
Boluwa Olojo
Paid Media Specialist at TalentDistro
Andy Squire
RVP EMEA for Brave Browser and Search
Rémi Kerhoas
Performance Director Eskimoz | Global Search Agency
Niels Moltmaker
Head of Performance Marketing at Adcash
Igor Ivitskiy
Founder at Doctor Ads
Navah Hopkins
Product Liaison at
Microsoft
Stay connected with us
Join us across our social platforms, where every post, video, and story is crafted to inform, educate and give you expert views of the PPC industry.
Follow us
Sign up to our newsletter
Stay up to date with PPC & learn from the best in the industry! Subscribe for free to the weekly PPC Live Newsletter.
bottom of page