<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[PPC Live]]></title><description><![CDATA[PPC Live]]></description><link>https://www.ppc.live/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 30 Jun 2026 20:08:48 GMT</lastBuildDate><atom:link href="https://www.ppc.live/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Hyper-Personalised PPC Landing Pages Don’t Always Work: What A/B Tests Revealed]]></title><description><![CDATA[This article explores how A/B testing showed that buyer intent and lead quality often matter more than landing page personalisation in PPC campaigns.]]></description><link>https://www.ppc.live/post/hyper-personalised-ppc-landing-pages-don-t-always-work-what-a-b-tests-revealed</link><guid isPermaLink="false">6a3ce99c96e17da783c9873c</guid><pubDate>Mon, 22 Jun 2026 08:52:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/518390_92c23492bbc741d29d7dc1b25a0786c1~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dii Pooler</dc:creator></item><item><title><![CDATA[PPC Live live from SMX Advanced: How to Hack PMax, Defend Your Brand, and Win in the Era of AI Max]]></title><description><![CDATA[At SMX Advanced 2026, PPC Live's expert panel explored how advertisers can successfully navigate Performance Max, AI Max, compliance challenges, and rising CPCs by embracing automation while maintaining strong human oversight and strategic guardrails. ]]></description><link>https://www.ppc.live/post/ppc-live-live-from-smx-advanced-how-to-hack-pmax-defend-your-brand-and-win-in-the-era-of-ai-max</link><guid isPermaLink="false">6a3cecaf43356881844801af</guid><pubDate>Thu, 18 Jun 2026 21:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/518390_6ccb15ea44e74241bc051751df608581~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anu Adegbola</dc:creator></item><item><title><![CDATA[Practicing Skepticism &#38; Due Diligence In PPC]]></title><description><![CDATA[AI can greatly improve efficiency, but because it can be inaccurate, every AI output and new Google feature should be thoroughly tested and quality-checked before use, especially under tight deadlines. ]]></description><link>https://www.ppc.live/post/practicing-skepticism-due-diligence-in-ppc</link><guid isPermaLink="false">6a3cf34896e17da783c99efd</guid><pubDate>Wed, 17 Jun 2026 21:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/518390_7cc6a598e0644fed92f3e0e8002d505e~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chanelle Dzwowa</dc:creator></item><item><title><![CDATA[Connecting Claude to Google Ads: What PPC Professionals Need to Know]]></title><description><![CDATA[While AI tools like Claude can streamline PPC reporting, analysis and workflows, the real challenge is finding practical use cases, managing risks and remembering that human expertise still matters more than automation. ]]></description><link>https://www.ppc.live/post/connecting-claude-to-google-ads-what-ppc-professionals-need-to-know</link><guid isPermaLink="false">6a3cf46196e17da783c9a1f5</guid><pubDate>Thu, 11 Jun 2026 21:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/518390_fd21f2b14e1a42babdc906ac120a84bc~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anu Adegbola</dc:creator></item><item><title><![CDATA[Why Great ROAS Doesn’t Always Mean Great Business]]></title><description><![CDATA[Blended ROAS can mask profitability issues, making it essential to assess margins, stock, feed quality and SKU performance before scaling PPC spend. ]]></description><link>https://www.ppc.live/post/why-great-roas-doesn-t-always-mean-great-business</link><guid isPermaLink="false">6a3cfc2d934ad79482b1eb67</guid><pubDate>Tue, 09 Jun 2026 10:14:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/518390_a68dfdc3422d42ef9061cf25bbf4c72b~mv2.jpg/v1/fit/w_1000,h_864,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris Avery</dc:creator></item><item><title><![CDATA[The Brandformance Edition Reflections: Welcome to The YouTube Era]]></title><description><![CDATA[The Brandformance Edition event on May 14th provided a lot of proof points of YouTube's wide reach and permeation, and how those have changed. Reaching 91% of US adults, we are in "The YouTube Era." Attending Google Brandcast: The Brandformance Edition in New York City on May 14th was an incredible experience. The event was more of a party than a product release announcement showcase, with most of the major releases saved for Google Marketing Live the following week.]]></description><link>https://www.ppc.live/post/the-brandformance-edition-reflections-welcome-to-the-youtube-era</link><guid isPermaLink="false">6a193a57145da5e38308b75c</guid><pubDate>Thu, 28 May 2026 11:20:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_234fccfeb17348399c300f439c5b656e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Reva Minkoff</dc:creator></item><item><title><![CDATA[The Evolution Of The PPC Professional – From Executor To Consultant]]></title><description><![CDATA[As automation grows in PPC, success depends on stronger business, platform, and market understanding. This article explores why it matters, common pitfalls, and practical ways to deepen knowledge. Automation this, automation that. We've all heard Google's push toward automating everything. Now that Google is handling this, we can sit on our hands and just check that the accounts are running smoothly, right?]]></description><link>https://www.ppc.live/post/the-evolution-of-the-ppc-professional-from-executor-to-consultant</link><guid isPermaLink="false">6a193a57145da5e38308b764</guid><pubDate>Wed, 20 May 2026 15:24:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_b3f01fa060ed4406b80a6a983f37099f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chanelle Dzwowa</dc:creator></item><item><title><![CDATA[How to Improve Google Ads Product Feed Titles (and Why It Matters)]]></title><description><![CDATA[Learn how to optimise Google Ads Shopping product feed titles to improve visibility, attract the right shoppers, and increase clicks. If you run Google Ads Shopping campaigns, your product feed titles are one of the most important, and most overlooked parts of your setup. They directly influence how often your products appear, who sees them, and whether people click. In this guide, I will break down what product feed titles are, why they matter, and how to optimise them effectively.]]></description><link>https://www.ppc.live/post/how-to-improve-google-ads-product-feed-titles-and-why-it-matters</link><guid isPermaLink="false">6a193a57145da5e38308b765</guid><pubDate>Fri, 15 May 2026 15:44:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_0e171772a231452083a3cab76c7e9f33~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joe Williams</dc:creator></item><item><title><![CDATA[The PPC KPIs That Actually Matter in 2026: Lead Gen &#38; Ecom]]></title><description><![CDATA[Most PPC reports stop where the platform ends. This article breaks down the metrics that matter beyond CTR and ROAS — from MQL-to-SQL rates and pipeline velocity for lead gen, to CM-ROAS and payback period for ecom. Most paid marketers know the usual PPC KPI's such as CTR, CPC, conversion rate, and ROAS. Those metrics appear in every platform and are typically built into stakeholder reports.]]></description><link>https://www.ppc.live/post/the-ppc-kpis-that-actually-matter-in-2026-lead-gen-ecom</link><guid isPermaLink="false">6a193a57145da5e38308b760</guid><pubDate>Thu, 14 May 2026 01:10:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_bfd101b614394861be11da1377b24348~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dii Pooler</dc:creator></item><item><title><![CDATA[PPC Live The Podcast – The F*ck Ups that led to Triumphs]]></title><description><![CDATA[The latest episodes of PPC Live the Podcast where guests share the mistakes that they managed to turn around to successes. The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Navah Hopkins, Jyll Saskin Gales, Anthony Higman, and more. New releases every Wednesday. Please take a few moments to rate/review the show.]]></description><link>https://www.ppc.live/post/ppc-live-the-podcast-the-f-ck-ups-that-led-to-triumphs</link><guid isPermaLink="false">6a193a57145da5e38308b761</guid><pubDate>Wed, 13 May 2026 09:27:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_454e4213eba94e9991b40d0ca02c2142~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anu Adegbola</dc:creator></item><item><title><![CDATA[AI Agents in PPC: Who’s Responsible When the Account Gets Burned?]]></title><description><![CDATA[AI agents can improve PPC workflows, but giving them full control creates risks the industry still hasn't solved. There is a version of AI agent adoption in PPC that makes sense to me: automating reporting workflows, surfacing anomalies faster than a human review cycle, and generating first drafts of keyword lists for a practitioner to double-check. These are legitimate uses because they remove friction from repeatable tasks without removing the human from the decisions that actually matter.]]></description><link>https://www.ppc.live/post/ai-agents-in-ppc-who-s-responsible-when-the-account-gets-burned</link><guid isPermaLink="false">6a193a57145da5e38308b762</guid><pubDate>Wed, 06 May 2026 09:44:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_2e90889223424b54b1f5b059b6a2414a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ameet Khabra</dc:creator></item><item><title><![CDATA[The PPC Job Market Is Harder Than Anyone Is Admitting: Here’s How to Actually Get Hired]]></title><description><![CDATA[The PPC job market has quietly become one of the hardest to break into in digital marketing. If you've been searching for months and getting nowhere, you're not doing it wrong, the game has just changed. Here's how to actually play it. You've probably seen the LinkedIn posts, the conference talks, and the articles confidently declaring that AI hasn't taken jobs in PPC, it's cutting down work time and allowing practitioners to focus on being strategic thinkers.]]></description><link>https://www.ppc.live/post/the-ppc-job-market-is-harder-than-anyone-is-admitting-here-s-how-to-actually-get-hired</link><guid isPermaLink="false">6a193a57145da5e38308b75f</guid><pubDate>Tue, 28 Apr 2026 23:09:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_4507be7625554373ada177d63522153c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dii Pooler</dc:creator></item><item><title><![CDATA[Daily Checks As An Early Warning System: A Junior PPCer’s Guide to Triage]]></title><description><![CDATA[Not every dip is a crisis — daily checks are about spotting real threats, not chasing noise. Junior teams add the most value by filtering fluctuations through context: what's normal, what's changed, and what's outside the account. Your team manages advertising for a global e-commerce brand. Your manager has strict monthly revenue targets and a hard budget ceiling. They do not have the capacity to scrutinise every daily ROAS flicker to assess whether it will derail performance.]]></description><link>https://www.ppc.live/post/daily-checks-as-an-early-warning-system-a-junior-ppcer-s-guide-to-triage</link><guid isPermaLink="false">6a193a57145da5e38308b75e</guid><pubDate>Thu, 23 Apr 2026 10:03:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_693491154aec449f87c25f18d614f90d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chanelle Dzwowa</dc:creator></item><item><title><![CDATA[ChatGPT Ads Walkthrough]]></title><description><![CDATA[Early insights into ChatGPT Ads reveal a familiar campaign structure with AI-driven targeting and ad creation, but limited reporting and no public ads manager access—yet. This year, OpenAI announced it would start running ads on ChatGPT. At the time, details were slim, and it was unclear how marketers would manage these ads. Some early details have now emerged – watch my conversation with Greg Finn on Marketing O'Clock for some early thoughts.]]></description><link>https://www.ppc.live/post/chatgpt-ads-walkthrough</link><guid isPermaLink="false">6a193a57145da5e38308b763</guid><pubDate>Wed, 22 Apr 2026 12:22:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_623313e92ca14230847b330734942ef7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Menachem Ani</dc:creator></item><item><title><![CDATA[DSAs Are Done. Here’s What That Actually Means for Your Account.]]></title><description><![CDATA[As Google phases out Dynamic Search Ads in favour of AI Max for Search, advertisers need to focus on signal quality, campaign controls, and migration strategy to avoid losing efficiency and oversight. Google has officially announced the sunset of Dynamic Search Ads, and the replacement they're pointing you toward is AI Max for Search. The timeline is confirmed: migration tools are rolling out now to help transfer settings and data into standard ad groups.]]></description><link>https://www.ppc.live/post/dsas-are-done-here-s-what-that-actually-means-for-your-account</link><guid isPermaLink="false">6a193a57145da5e38308b75d</guid><pubDate>Wed, 15 Apr 2026 15:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_2eedb492f46a41c3a47dfe978e9cb1a9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ameet Khabra</dc:creator></item><item><title><![CDATA[Google’s AI Max for Search: What the Data Actually Shows in 2026]]></title><description><![CDATA[Google's AI Max for Search promises more conversions, but independent data and real-world testing tell a more complicated story. This is a must read before you flip the switch. When AI Max first launched, the PPC community split some skeptical &#38; some cautiously optimistic. A year ago during Google Marketing Live, Google promised a smarter, more transparent alternative to Performance Max that lived inside your existing Search campaigns. Early benchmarks looked good on paper.]]></description><link>https://www.ppc.live/post/google-s-ai-max-for-search-what-the-data-actually-shows-in-2026</link><guid isPermaLink="false">6a193a5c145da5e38308b781</guid><pubDate>Tue, 14 Apr 2026 09:35:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_e11c7180232744b7bfbfe536b7674e36~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dii Pooler</dc:creator></item><item><title><![CDATA[The invisible Google Ads problem: zero-second calls]]></title><description><![CDATA[If you use a call tracking platform for call assets or landing page numbers, you might be at risk. The problem is zero-second calls. There is an invisible problem that could be draining your ad budget or causing you to miss sales. If you use a call tracking platform for call assets or landing page numbers, you might be at risk. The problem is zero-second calls.]]></description><link>https://www.ppc.live/post/the-invisible-google-ads-problem-zero-second-calls</link><guid isPermaLink="false">6a193a5c145da5e38308b782</guid><pubDate>Tue, 14 Apr 2026 09:23:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_a7766ed0b9444570b6082876f7e77b08~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Peter Bowen</dc:creator></item><item><title><![CDATA[Why a Strong and Clear Campaign Structure in Google Ads Matters]]></title><description><![CDATA[A simple Google Ads campaign quickly becomes hard to manage as data grows—clear structure makes performance easier to analyse and optimise. When you first start using Google Ads, it's very tempting to keep things simple by putting everything into one campaign. It feels quicker, easier, and less overwhelming. However, this often creates problems later. As your data grows, your account can quickly become messy and hard to understand.]]></description><link>https://www.ppc.live/post/why-a-strong-and-clear-campaign-structure-in-google-ads-matters</link><guid isPermaLink="false">6a193a5d145da5e38308b787</guid><pubDate>Wed, 08 Apr 2026 12:16:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_99ddde71ed7548d996c10efc8a439eca~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Joe Williams</dc:creator></item><item><title><![CDATA[AI didn’t kill the PPC Specialist — It promoted them]]></title><description><![CDATA[The PPC role is undergoing a fundamental shift — and the specialists who thrive won't be the ones who master platform mechanics, but learn to guide algorithms and connect paid media to real business outcomes. Automation and AI are transforming the way paid media campaigns are managed. As platforms increasingly handle bidding, targeting, and reporting, PPC specialists are shifting from manual campaign managers to strategic operators who guide algorithms and interpret data.]]></description><link>https://www.ppc.live/post/ai-didn-t-kill-the-ppc-specialist-it-promoted-them</link><guid isPermaLink="false">6a193a5d145da5e38308b785</guid><pubDate>Thu, 02 Apr 2026 10:14:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_84420d63b7764964b229fdce1b48f0ce~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alba Gonzalez</dc:creator></item><item><title><![CDATA[The Target CPA Dilemma: When “Beating Goal” Isn’t an Invitation to Tinker]]></title><description><![CDATA[If your campaign is beating its target CPA, the real question isn't "how do we lower it?" — it's "do we actually need to?" Almost every PPC manager has been here: a campaign is performing well. Conversions are steady. CPA is comfortably below target. On paper, everything is perfect. And then… someone says "Should we lower the target CPA?" It sounds smart. Responsible. Like optimization yoga for your ad account.]]></description><link>https://www.ppc.live/post/the-target-cpa-dilemma-when-beating-goal-isn-t-an-invitation-to-tinker</link><guid isPermaLink="false">6a193a5d145da5e38308b786</guid><pubDate>Tue, 24 Mar 2026 18:36:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6463cc_47041d7688b144dca5d55220e351a09c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Susan Yen</dc:creator></item></channel></rss>